Content Strategy and Creation
An exploration of content as a marketing discipline. Develop capabilities in strategic content planning, audience understanding, editorial processes, and content creation across multiple formats with performance measurement approaches.
What You'll Develop
- Skills in developing content strategies aligned with business objectives and audience needs
- Practical experience creating content across different formats and channels
- Understanding of editorial planning, content calendars, and workflow management
- Portfolio of content pieces demonstrating your strategic and creative capabilities
Includes course materials, portfolio-building assignments, and peer feedback opportunities